Content Screening

Not all SMS Campaigns are created equal.

There is a content limitation for being eligible for SMS use under the Shaft-C regulations. As part of the 10DLC process, even the website is reviewed to ensure that the content and messaging do not reflect any activities or have any association with these regulated industries.

Content Limitations

An example of this would be : If a chiropractor's office has CDB Oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing. 

The items covered under Shaft-C as forbidden SMS content are: 

• Sex
• Hate
• Alcohol
• Firearm
• Tobacco (cannabis, CBD, etc.)

Other content that will result in an automatic decline on SMS activation is: 

• Social marketing
• Collections
• Financial services, whether account notifications, marketing, collections, or billing for:
  • High-risk/subprime lending/credit card companies
  • Auto loans
  • Mortgages
  • Payday loans
  • Short-term loans
  • Student loans
  • Debt consolidation/reduction/forgiveness
• Insurance
  • Car Insurance
  • Health Insurance
• Gambling, Casino, and Bingo
• Gift cards
• Sweepstakes
• Free prizes 
• Investment opportunities 
• Lead generation
  • This is on a case-by-case basis. 
• Recruiting
• Commission programs
• Credit repair
• Tax relief
• Illicit or illegal substances (including Cannabis) 
• Work from home
• Get rich quick scam
• UGGS and RayBan campaigns
• Phishing
• Fraud or scams
• Cannabis 
• Deceptive marketing